Stop paying for clicks that never turn into orders.
Amazon PPC, explained from inside real ad accounts. Learn what to cut, what to scale, and how to read the reports Amazon gives you.
Search term report, last 30 daysExample account
| Customer search term | ACoS | What to do |
|---|---|---|
| vitamin c serum for face | 18% | Raise bid |
| face serum | 94% | Lower bid |
| vitamin c serum sensitive skin | 12% | Move to exact |
| free serum samples | – | Negate |
| retinol night cream | 170% | Negate |
What you'll learn here
Short, practical lessons on the parts of Amazon advertising that move profit. No hype and no secret hacks, just the work an agency does in an account every week.
- Search terms
Find the spend that never converts
Read the search term report, set negatives, and stop funding irrelevant traffic.
- Structure
Build campaigns you can actually manage
Auto, broad, phrase and exact, each with a job, so data flows in one direction.
- Bids
Bid to a target, not a guess
Use your margin to set a break-even ACoS, then adjust bids and placements against it.
- Growth
Scale what's already working
Harvest winning search terms into exact match and fund them before testing anything new.
Audit your own account in an afternoon
The free checklist walks through 20 checks, in the order an agency runs them.